Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs
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Karl Lagerfeld
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I am a fashion person, and fashion is not only about clothes -- it's about all kinds of change

By Karl Lagerfeld

People who say that yesterday was better than today are ultimately devaluing their own existence.

By Karl Lagerfeld

Success nullifies. You then have to do it again, preferably differently

By Karl Lagerfeld

Stuff your brain with knowledge.

By Karl Lagerfeld

For me, Chanel is like music. There are certain notes and you have to make another tune with them

By Karl Lagerfeld

The French say you get hungry when you’re eating, and I get inspired when I’m working. It’s my engine

By Karl Lagerfeld

Like poetry, fashion does not state anything. It merely suggests

By Karl Lagerfeld

Fashion does not have to prove that it is serious. It is the proof that intelligent frivolity can be something creative and positive

By Karl Lagerfeld

Chanel is an institution, and you have to treat an institution like a whore – and then you get something out of her

By Karl Lagerfeld

We live in a dark and romantic and quite tragic world.

By Karl Lagerfeld

The only love that I really believe in is a mother’s love for her children.

By Karl Lagerfeld

Don’t sacrifice yourself too much, because if you sacrifice too much there’s nothing else you can give and nobody will care for you.

By Karl Lagerfeld

Fashion is neither moral or immoral, but it is for rebuilding the morale.

By Karl Lagerfeld

If you stick to something doggedly, you are off to a bad start.

By Karl Lagerfeld

A respectable appearance is sufficient to make people more interested in your soul

By Karl Lagerfeld
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