1 : the general impression that something (a person or organization or product) presents to the public; "although her popular image was contrived it served to inspire music and pageantry"; "the company tried to project an altruistic image"
2 : (Jungian psychology) a personal facade that one presents to the world; "a public image is as fragile as Humpty Dumpty"
3 : language used in a figurative or nonliteral sense